Course Overview
This comprehensive course offered by IRES is designed to provide participants with the skills and knowledge necessary to leverage online platforms for fundraising. This ten-day course covers the fundamentals of crowdfunding, digital marketing strategies, and best practices for running successful online campaigns.
Duration
10 days
Target Audience
- Fundraising professionals
- NGO staff
- Program managers
- Development officers
- Marketing specialists
Personal Impact
- Develop skills in crowdfunding and online fundraising.
- Gain knowledge of digital marketing strategies.
- Enhance ability to create and manage online campaigns.
- Improve capacity for leveraging technology for fundraising.
Organizational Impact
- Strengthen online fundraising efforts.
- Enhance digital presence and engagement.
- Improve fundraising outcomes and resource mobilization.
- Promote innovative fundraising practices.
Course Level:
Course Objectives
- Understand the fundamentals of crowdfunding.
- Learn about digital marketing strategies.
- Develop skills in creating and managing online campaigns.
- Explore techniques for leveraging technology for fundraising.
- Enhance capacity for achieving fundraising goals.
Course Outline
Module 1: Fundamentals of Crowdfunding
- Overview of crowdfunding principles
- Types of crowdfunding
- Case studies of successful campaigns
Module 2: Digital Marketing Strategies
- Developing a digital marketing plan
- Utilizing social media for fundraising
- Email marketing and engagement
Module 3: Creating and Managing Online Campaigns
- Planning and launching campaigns
- Engaging supporters and donors
- Monitoring and optimizing campaigns
Module 4: Leveraging Technology for Fundraising
- Utilizing crowdfunding platforms
- Integrating payment systems
- Analyzing and utilizing campaign data
Module 5: Building a Digital Community
- Engaging and nurturing online communities
- Creating compelling content
- Utilizing influencers and ambassadors
Module 6: Developing Compelling Campaign Narratives
- Crafting impactful stories
- Visual storytelling techniques
- Case studies of successful narratives
Module 7: Engaging Supporters and Donors Online
- Strategies for online engagement
- Building relationships with online donors
- Utilizing feedback and testimonials
Module 8: Legal and Ethical Considerations
- Understanding legal requirements
- Ensuring ethical fundraising practices
- Protecting donor data and privacy
Module 9: Monitoring and Evaluating Online Campaigns
- Importance of monitoring and evaluation
- Tools and techniques for M&E
- Analyzing campaign outcomes
Module 10: Future Trends in Online Fundraising
- Emerging trends and technologies
- Adapting to changing digital landscapes
- Preparing for future challenges
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
Register NowCustomized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
Do you need more information on our courses? Talk to us.
