Conformity Technique Course

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We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.

June 2024

Code Date Duration Location Fee Action
CTC001 17 Jun 2024 - 28 Jun 2024 10 days Kisumu, Kenya KES 165,000 | $2,200 Register
CTC001 17 Jun 2024 - 28 Jun 2024 10 days Nakuru, Kenya KES 166,000 | $2,200 Register
CTC001 17 Jun 2024 - 28 Jun 2024 10 days Kampala, Uganda $3,300 Register
CTC001 17 Jun 2024 - 28 Jun 2024 10 days Accra, Ghana $4,400 Register
CTC001 24 Jun 2024 - 5 Jul 2024 10 days Cape Town, South Africa $4,400 Register
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

June 2024

17 Jun - 28 Jun 2024
10 days
KES 165,000 $2,200
17 Jun - 28 Jun 2024
10 days
KES 166,000 $2,200
17 Jun - 28 Jun 2024
10 days
17 Jun - 28 Jun 2024
10 days
24 Jun - 5 Jul 2024
10 days
Cape Town
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


The Conformity Techniques course provides an in-depth exploration of various strategies and methods used to influence and shape individual and group conformity. Students will gain a comprehensive understanding of the psychological principles underlying conformity, examine real-world examples, and develop critical thinking skills to evaluate and navigate these techniques.


10 Days

Who Should Attend

  • Managers and Leaders
  • Human Resources Professionals
  • Sales and Marketing Professionals
  • Educators and Trainers
  • Psychologists and Social Scientists
  • Consultants and Coaches
  • Anyone Interested in Human Behavior:

Course Level:

Course Objectives

At the end of this IRES training course, participants will learn:

  • Understand the concept of conformity and its significance in social psychology.
  • Explore the historical background and seminal research on conformity.
  • Examine the cognitive and social factors that contribute to conformity.
  • Analyze the ethical implications and consequences of conformity techniques.
  • Identify and evaluate different strategies and techniques used to elicit conformity.
  • Develop critical thinking skills to resist and counteract conformity pressures.
  • Apply the knowledge of conformity techniques to real-world scenarios and case studies.

Course Outline

Module 1: Introduction to Conformity

  • Definition and significance of conformity
  • Historical background and influential studies (e.g., Asch conformity experiments)
  • Individual and group dynamics in conformity

Module 2: Factors Influencing Conformity

  • Cognitive processes and decision-making in conformity
  • Social norms and social influence
  • Group size, unanimity, and dissent

Module 3: Compliance Techniques

  • Foot-in-the-door technique
  • Door-in-the-face technique
  • Low-ball technique
  • Norm of reciprocity

Module 4: Informational Conformity

  • Social proof and informational social influence
  • Expertise and authority influence
  • Social comparison and self-perception theory

Module 5: Normative Conformity

  • Normative social influence and the desire for approval
  • Social norms and group identity
  • Obedience to authority (e.g., Milgram's experiments)

Module 6: Resisting Conformity

  • Strategies for resisting conformity pressures
  • Individual differences in resistance
  • Bystander effect and diffusion of responsibility

Module 7: Ethical Implications of Conformity Techniques

  • Ethical considerations in the use of conformity techniques
  • Unintended consequences and potential harm
  • Ethical guidelines and regulations

Module 8: Applications and Case Studies

  • Conformity in advertising and marketing
  • Conformity in organizations and workplace settings
  • Case studies of conformity in real-world contexts

Module 9: Critical Thinking and Conformity

  • Developing critical thinking skills in evaluating conformity techniques
  • Recognizing manipulation and deception
  • Empowering individuals to make informed decisions

Module 10: Final Project and Assessment

  •  Application of knowledge and skills in a final project
  • Assessment of understanding through written or practical examination

Related Courses

Course Administration Details:


The overall aim of this IRES course is to provide participants with the knowledge, concepts and skills needed to perform all the tasks required in the pre-award phase of a contract. The course covers different contract types and various contracting methods with a concentration on tendering.

Participants in this interactive course will learn essential tools and techniques used in analyzing submitted bids including preliminary examination, technical evaluation and commercial evaluation.


Upon successful completion of this training, participants will be issued with an Indepth Research Institute(IRES) certificate.


The training is residential and will be held at IRES training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:  [email protected] or  [email protected]

Mob: +254 715 077 817 or +250 789 621 067

Tel: 020 211 3814


This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

For further inquiries, please contact us on Tel: +254715077817, +254(020) 211 3814 or +250 789 621 067 mail [email protected] or  [email protected]


Payment should be transferred to IRES account through bank before the course start date

Send proof of payment to [email protected] or [email protected]

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Who else has taken this course?

# Job Title Organisation Country
1 Kenya Bureau of Standards (KEBS) Kenya
2 Kenya Bureau of Standards (KEBS) Kenya
3 Kenya Bureau of Standards (KEBS) Kenya
4 Kenya Bureau of Standards (KEBS) Kenya
5 Kenya Bureau of Standards (KEBS) Kenya

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