Course Overview:
This 5-day Business Development Training Course offered at IRES is designed to equip participants with the essential skills and strategies needed to drive business growth and success in today's competitive market. The course covers key aspects of business development, including market analysis, relationship building, sales techniques, strategic planning, and effective communication. Participants will engage in interactive exercises, case studies, and group discussions to apply their learning to real-world scenarios, enhancing their ability to develop and implement successful business strategies.
Course Duration:
5 Days
Target Audience:
- Business development professionals
- Sales and marketing teams
- Entrepreneurs and small business owners
- Project managers and team leaders
- Anyone involved in business growth initiatives
Personal Impact:
- Gain a comprehensive understanding of business development concepts and best practices.
- Develop effective strategies for identifying and pursuing new business opportunities.
- Enhance skills in building and maintaining strong client relationships.
Organizational Impact:
- Improve the organization’s ability to identify and exploit new market opportunities.
- Foster a culture of innovation and strategic thinking within the organization.
- Strengthen client relationships and improve customer satisfaction.
Course Level:
Course Objectives:
By the end of this course, participants will be able to:
- Understand the fundamentals of business development and its importance.
- Conduct market analysis to identify potential growth opportunities.
- Develop effective strategies for lead generation and client engagement.
- Utilize effective communication and negotiation skills in business development.
- Create a business development plan tailored to their organization’s goals.
Course Outline:
Module 1: Introduction to Business Development
- Understanding the role of business development in organizational growth
- Key concepts and terminology in business development
- Differentiating between sales, marketing, and business development
- Practical Exercise: Assessing your organization’s current business development strategies
Module 2: Market Analysis and Opportunity Identification
- Techniques for conducting market research and analysis
- Identifying target markets and customer segments
- Analyzing competitors and industry trends
- Case Study: Evaluating successful market entry strategies
Module 3: Building Relationships and Networking
- The importance of relationship building in business development
- Effective networking strategies and tools
- Developing and maintaining long-term client relationships
- Practical Exercise: Crafting an elevator pitch for networking events
Module 4: Sales Techniques and Negotiation Skills
- Understanding the sales process and customer journey
- Techniques for effective lead generation and conversion
- Negotiation strategies for business development success
- Role Play: Practicing negotiation scenarios to enhance skills
Module 5: Strategic Planning for Business Development
- Developing a comprehensive business development strategy
- Setting measurable goals and objectives
- Monitoring and evaluating business development performance
- Real-life Project: Creating a business development plan for a new product or service
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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