Business Development for low-income population Course.


Course Cover

Register for this course

We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.


June 2024

Code Date Duration Location Fee Action
BDL022 24 Jun 2024 - 28 Jun 2024 5 days Nairobi, Kenya KES 83,000 | $1,100 Register
BDL022 24 Jun 2024 - 28 Jun 2024 5 days Cape Town, South Africa $2,400 Register
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

June 2024

Date
Duration
Location
Fee
Action
24 Jun - 28 Jun 2024
5 days
Nairobi
KES 83,000 $1,100
24 Jun - 28 Jun 2024
5 days
Cape Town
$2,400
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


Introduction

Nearly 4 billion people who live in poverty presents a range of challenges, particularly in terms of scaling operations. In this course, you’ll explore strategies for meeting the needs of emerging market while growing your organization and profitability. Over the course participants will examine new approaches for partnering with base of the pyramid (BoP) populations, and developing and delivering lucrative products that benefit these communities. 

Duration

5 Days

Who Should Attend

·         The course is taught from a business and technology viewpoint and is targeted to product engineers, project managers, designers, development practitioners, marketing and sales professionals.

·         An individual in a decision-making role within their company or organization that is focused on operating in emerging markets and in particular how to expand the value of their products or technology to improve the lives of those living at the base of the pyramid (BoP).


Course Level:

Course Objectives

At the end of this IRES training course, participants will learn:

  • A deeper understanding of the complexities of the base of the pyramid context and key insights into BoP customers’ characteristics and behaviors 
  • A framework for understanding inclusive business through the 5 A’s of Acceptability, Awareness, Availability, Affordability, and Action
  • A collection of best practices for establishing and scaling inclusive business through venture and corporate case studies
  • A practical toolkit for designing marketing, distribution, and profitability strategies for BoP markets
  • Inspiration to incubate and drive inclusive business within their own organizations and the opportunity to formulate a concrete IB pitch

Course Outline

Module 1

  • Complexities of the base of the pyramid context
  •  Key insights into BoP customers’ characteristics and behaviors 
  • Orientation to Entrepreneurship

Module 2

  • Basic Financial Literacy
  • 5 A’s of Acceptability
  • Awareness
  • Availability
  • Affordability
  • Action

Module 3

  • Best practices for establishing and scaling inclusive business through venture and corporate case studies.
  • Financial Education for Business Planning

Module 4

  • Toolkit for designing marketing, distribution, and profitability strategies for BoP markets.
  • Orientation to Entrepreneurship
  • Small Business Operators

Module 5

  • Formulating a concrete IB pitch.
  • Business Plan Development

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Course Administration Details:

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

TRAINING VENUE

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION AND AIRPORT PICKUP

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected]/[email protected]

Mob: +254 715 077 817/+250789621067

TAILOR- MADE

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817/+250789621067

Mob: +254 792516000+254 792516010 , +250 789621067 ,or mail [email protected]/[email protected]

PAYMENT

Payment should be transferred to IRES account through bank on or before start of the course.

Send proof of payment to [email protected]/[email protected]


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