Introduction
Nearly 4 billion people who live in poverty presents a range of challenges, particularly in terms of scaling operations. In this course, you’ll explore strategies for meeting the needs of emerging market while growing your organization and profitability. Over the course participants will examine new approaches for partnering with base of the pyramid (BoP) populations, and developing and delivering lucrative products that benefit these communities.
Duration
5 Days
Who Should Attend
· The course is taught from a business and technology viewpoint and is targeted to product engineers, project managers, designers, development practitioners, marketing and sales professionals.
· An individual in a decision-making role within their company or organization that is focused on operating in emerging markets and in particular how to expand the value of their products or technology to improve the lives of those living at the base of the pyramid (BoP).
Course Level:
Course Objectives
At the end of this IRES training course, participants will learn:
- A deeper understanding of the complexities of the base of the pyramid context and key insights into BoP customers’ characteristics and behaviors
- A framework for understanding inclusive business through the 5 A’s of Acceptability, Awareness, Availability, Affordability, and Action
- A collection of best practices for establishing and scaling inclusive business through venture and corporate case studies
- A practical toolkit for designing marketing, distribution, and profitability strategies for BoP markets
- Inspiration to incubate and drive inclusive business within their own organizations and the opportunity to formulate a concrete IB pitch
Course Outline
Module 1
- Complexities of the base of the pyramid context
- Key insights into BoP customers’ characteristics and behaviors
- Orientation to Entrepreneurship
Module 2
- Basic Financial Literacy
- 5 A’s of Acceptability
- Awareness
- Availability
- Affordability
- Action
Module 3
- Best practices for establishing and scaling inclusive business through venture and corporate case studies.
- Financial Education for Business Planning
Module 4
- Toolkit for designing marketing, distribution, and profitability strategies for BoP markets.
- Orientation to Entrepreneurship
- Small Business Operators
Module 5
- Formulating a concrete IB pitch.
- Business Plan Development
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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