Building and Growing Your E-commerce Business with Jumia Course

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We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.

June 2024

Code Date Duration Location Fee Action
BGEB023 24 Jun 2024 - 28 Jun 2024 5 days Kisumu, Kenya KES 84,000 | $1,100 Register
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Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

June 2024

24 Jun - 28 Jun 2024
5 days
KES 84,000 $1,100
I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


In recent years, the African E-commerce market has seen remarkable growth, with millions of consumers turning to online shopping as a convenient and accessible way to purchase goods. Jumia, as one of the pioneers and leaders in this market, provides a unique opportunity for entrepreneurs and businesses to tap into this burgeoning E-commerce ecosystem in Africa.

This course will cover various topics, from creating your Jumia seller account to mastering marketing strategies and understanding consumer behavior in the African context. You will gain knowledge and put it into practice through hands-on projects and real-world scenarios. By the end of this course, you will be well-equipped to build a thriving E-commerce business on the Jumia platform. You will have a deep understanding of the African E-commerce market, practical skills for managing your Jumia store, and the strategic insights necessary to grow and scale your business in this dynamic and promising environment.


5 days

Who Should Attend:

  • Entrepreneurs
  • Marketing and E-commerce Professionals
  • Digital Markers

Course Level:

Course Objectives

What You'll Learn:

  • Understanding the Landscape: We will begin by providing insights into the African E-commerce landscape, exploring market opportunities, and understanding the unique challenges and trends that shape the region's digital marketplace.
  • Setting Up Your Jumia Store: You will learn how to create a Jumia seller account, navigate the Jumia seller dashboard, and list your products effectively. We'll also cover pricing strategies and product categorization.
  • Managing Your Jumia Business: This section focuses on the day-to-day operations of your Jumia store, including inventory management, order processing, customer communication, and addressing returns and refunds.
  • Marketing and Promotion on Jumia: Discover how to create compelling product listings, utilize Jumia's advertising tools, leverage social media, and optimize your presence on Jumia's search platform.
  • Scaling and Growing: As your business gains momentum, you'll explore strategies for expanding your product offerings, managing increased sales volume, tracking performance with Jumia analytics, and even considering international expansion.

Course Outline

Module 1: Introduction to E-commerce

  • Understanding the E-commerce landscape
  • Benefits and opportunities of E-commerce
  • E-commerce vs. traditional retail
  • E-commerce trends and future outlook

Module 2: Introduction to Jumia and African E-commerce

  • Overview of Jumia and its market presence
  • E-commerce opportunities and challenges
  • Market trends and consumer behavior.

Module 3: Setting Up Your Jumia Store

  • Creating a Jumia seller account
  • Navigating the Jumia seller dashboard
  • Listing products on Jumia
  • Pricing, discounts, and product categorization

Module 4: Managing Your Jumia Business

  • Inventory management and order processing
  • Customer communication and support
  • Returns and refunds on Jumia
  • Ensuring product quality and compliance with Jumia standards

Module 5: Marketing and Promotion on Jumia

  • Creating effective product listings
  • Jumia advertising and sponsored products
  • Leveraging social media and external marketing channels
  • Understanding Jumia's search algorithm

Module 6: Scaling and Growing Your Jumia Business

  • Expanding product offerings and categories
  • Managing increased sales volume
  • Jumia analytics and key performance indicators (KPIs)
  • International expansion and cross-border selling
  • Managing customer reviews and ratings on Jumia

Module 7: Marketing Strategies for Your Jumia Business

  • E-commerce marketing fundamentals
  • Social media marketing for E-commerce
  • Email marketing campaigns
  • Search engine optimization (SEO) for E-commerce

Module 8: Customer Acquisition and Retention Your Jumia Business

  • Attracting and converting customers
  • Building customer loyalty and trust
  • Retargeting and remarketing strategies
  • Customer feedback and improvement

Module 9: Payment and Legal Requirement

  • Jumia's payment and shipping solutions
  • Legal and regulatory considerations
  • Handling taxation and financial management

Related Courses

Course Administration Details:


The instructor-led training is delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).


The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817


This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817.

Mobile: +254 792516000+254 792516010 or mail [email protected]


Payment should be transferred to IRES account through bank before the course start date

Send proof of payment to [email protected]

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