The Bancassurance Business Training Course is a comprehensive program designed to equip banking and insurance professionals with the knowledge and practical tools necessary to successfully implement, manage, and grow a bancassurance model. Participants will explore regulatory frameworks, partnership models, product alignment, sales techniques, risk management, and performance monitoring. This course emphasizes real-world applications, including the integration of digital platforms and customer-centric strategies, ensuring alignment with modern financial and insurance landscapes.
Course Duration:
5 Days
Target Audience:
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Bank Relationship Managers and Branch Staff
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Insurance Company Representatives
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Bancassurance Coordinators and Managers
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Compliance and Risk Officers
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Sales and Marketing Executives in financial institutions
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Digital Banking and Product Development Teams
Personal Impact:
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Enhanced ability to identify and sell suitable insurance products through bank channels
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Improved customer engagement and cross-selling skills
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Deeper understanding of bancassurance models, operations, and regulatory requirements
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Greater confidence in managing operational and reputational risks
Organizational Impact:
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Increased revenue through diversified service offerings
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Better customer retention through holistic financial solutions
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Stronger bank-insurer partnerships and smoother integration
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Improved compliance with industry regulations and data protection standards
Course Outline
Course Objectives:
By the end of this course, participants will be able to:
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Understand the fundamentals and types of bancassurance models
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Implement effective operational frameworks for bancassurance
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Select and align appropriate insurance products with customer segments
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Manage regulatory and compliance issues related to bancassurance
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Use data analytics and digital tools to drive performance and customer value
Course Modules
Course Outline:
Module 1: Introduction to Bancassurance Models and Strategies
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Overview of bancassurance: definition, benefits, and evolution
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Distribution models: integrated, referral, joint venture, and hybrid
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Key success factors for bancassurance partnerships
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Case studies from local and international markets
Case Study: Evaluating a successful bancassurance rollout strategy in East Africa
Module 2: Regulatory, Legal, and Compliance Framework
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Overview of bancassurance regulation (IRA, CBK, CMA, etc.)
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Licensing, product approval, and agent training requirements
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Data privacy and consumer protection compliance
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Risk and reputational management in bancassurance
Case Study: Navigating a compliance audit in a growing bancassurance setup
Module 3: Product Alignment and Customer Segmentation
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Life vs non-life insurance products in bancassurance
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Understanding customer life cycles and financial needs
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Aligning products with customer segments and financial goals
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Developing value propositions for different target markets
Workshop Exercise: Designing a bancassurance product mix for SME clients
Module 4: Sales Techniques, Training, and Channel Optimization
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Cross-selling and up-selling strategies in branch networks
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Incentive schemes and performance management
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Training staff for insurance product knowledge and soft skills
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Digital platforms and omnichannel engagement for bancassurance
Real-Life Simulation: Role-play exercise for in-branch sales of insurance to a walk-in client
Module 5: Data Analytics, Performance Measurement & Future Trends
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Setting KPIs and performance monitoring frameworks
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Customer data insights and predictive analytics
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Digital transformation and insurtech in bancassurance
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Emerging trends: embedded insurance, microinsurance, and AI-driven advisory
Capstone Project: Creating a digital bancassurance strategy for a mid-size financial institution
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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