Assertiveness for Maximum Impact Course


Do you sometimes find it hard to speak up or make yourself heard in meetings? Are there times when you let your emotions govern your behavior?

If so, you will gain tremendously from learning to think, feel and behave assertively. This 2-day course gives you the essential skills and techniques and helps you develop the underlying beliefs to take greater control of your life.


5 Days


Assertiveness for Maximum Impact is recommended for managers or team leaders who need to assert their position; technical specialists who feel they lack authority and impact when dealing with other people; support staff who need to manage conflicting demands and priorities; people who believe, or have feedback that, they behave too passively or aggressively at work and want to develop a new approach.


Register for the course

Face to Face Schedules By Location
Nairobi Schedules:
Code Date Duration Location Fees
AMI01 6 Nov 2023 - 10 Nov 2023 5 days Nairobi, Kenya KES 75,000 | USD 1,100 Register
AMI01 4 Dec 2023 - 8 Dec 2023 5 days Nairobi, Kenya KES 75,000 | USD 1,100 Register
Kigali Schedules:
Mombasa Schedules:
Nakuru Schedules:
Kisumu Schedules:
Naivasha Schedules:
Virtual Trainer Led Schedules
Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected] for a virtual schedule.

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected] for E-Learning course.


At the end of the course participants will be able to:

  • Confidently express your views and opinions
  • Ask for what you want in a way that gets listened to
  • Say no to unreasonable requests
  • Stand your ground in the face of resistance or manipulation
  • Deliver difficult messages without undue emotional interference
  • Choose more successful responses when faced with aggressive or passive behavior from other


Module 1

  • What is assertiveness and why is it worth developing?
  • How assertiveness differs from aggressive and passive behavior.
  • How do I come across?
  • Barriers to assertiveness – how can we overcome the barriers?
  • The behavior iceberg; what drives our choices? Helpful and unhelpful mind sets.
  • Transactional analysis – how it relates to Assertiveness.
  • Relationship Mapping.

Module 2

Assertiveness Techniques

Thinking and feeling assertive

  • the assertive pause 

Basic assertion

  • asking for what you want and saying no

Broken record

  • standing your ground

Empathetic assertion

  • getting your message heard and understood when you disagree

Negative feelings assertion

  • giving feedback on others’ behaviour

Discrepancy assertion

  • when you’re not getting what you want

Consequence assertion

  • being clear about what’s acceptable

Case study work

  • how the techniques can be used in combination

Action Planning

Course Administration Details:


The instructor led training are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate.


The training is residential and will be held at IRES training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation and airport pick up is arranged upon request. For reservations contact the Training Officer.

Email:  [email protected]   

Mob: +254 715 077 817


This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

For further inquiries, please contact us on Tel: +254715077817,  (+254) 792 516 000
 +250 789 621 067 

or mail [email protected] or [email protected]


Payment should be transferred to IRES account through bank on/before course start date.

Send proof of payment to [email protected] or [email protected]

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