Agro Entrepreneurship & Market Facilitation Course


For rural development and poverty alleviation, marketing of agricultural produce by smallholder farmers is key. Markets provide the means through which the rural poor participate in economic activities as producers, as employees and as consumers of goods and services.

Smallholder farmers’ production is not linked to the market. Linking smallholder farmers to existing and new income-generating agro-processing enterprises is necessary for rural development and poverty alleviation. This training programme aims at building the agro-enterprise capacity of rural development practitioners to enable them facilitate the market integration of the most vulnerable beneficiaries. The participants will be guided through participatory processes for identifying market opportunities and developing viable agro-enterprises that are sustainable and which are geared towards improving the incomes of rural farmers, processors, and traders.


5 days


This course is intended for various actors in the Agriculture Extension (Agricultural extension officers, senior agricultural officials and policy makers) working with communities, in governments, funding agencies, Research organizations and non-government organizations among others for Agriculture support activities and other Development programmes.


Upon completion of the course, participants will:

  • Help farmers engage with markets.
  • Apply skills in participatory methods for farmers in Market analysis and decision making.
  • Guide in market identification and selection of attractive enterprise options, based on information gathered from the market and market chain.
  • Build agro-enterprise skills within the community so that groups can continue to effectively engage with the marketplace in the future.
  • Able to identify what the spirit of entrepreneurship is, who has it, how to identify it and how to harness this spirit to promote sound business development.
  • Understand the tools for business planning.
  • Able to identify tools for working with a community.


  • Basic concepts in agro-entrepreneurship
  • Overview of the participatory agro-enterprise development approach
  • Developing an enterprise or intervention action plan
  • Project site selection and evaluation
  • The basics of marketing
  • Market chain analysis
  • Market opportunity identification
  • Market research
  • Collective marketing
  • Product screening and market opportunity identification
  • Tools for working with a community
  • Management and partner selection
  • Institutional preparation and planning
  • Evaluating progress and scaling up
  • Action planning for knowledge & skills application
  • Application of data analysis in marketing
  • Introduction GIS and RS for marketing
  • ICT role in agro-based marketing

Enroll for this Course

We are proud to offer this course in a variety of training formats to suit your needs.


Enroll for a Face-to-Face (In-Person) Class

We use the highest quality learning facilities to make sure your experience is as comfortable as possible.

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Enroll for a Virtual (Zoom) Class

Join a scheduled class with a live instructor and other delegates.

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Enroll for an Online Self-Paced Class

Keep track of your own progression throughout your course and ensure continuous improvement.

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Benefits of Taking a Course at IRES


Our courses are carefully curated to keep you abreast of latest industry trends, technological advancements, and best practices. We employ a variety of teaching methodologies, including hands-on workshops, case studies, and interactive sessions, all aimed at fostering an engaging and effective learning environment. Our expert instructors bring a wealth of knowledge and real-world experience, providing our clients with insights that can be immediately applied in their professional lives.


Our courses serve as a vibrant platform for professionals to connect and engage with a diverse community of peers, industry leaders, and experts. By participating in our programs, you gain access to an invaluable network that spans across various sectors and geographical boundaries. This networking aspect is not just about forming professional relationships; it's about creating a supportive ecosystem where ideas, opportunities, and collaborations can flourish.


Our courses are designed to challenge and inspire professionals to step out of their comfort zones and explore new horizons. Through a combination of theoretical knowledge and practical application, our programs help professionals refine their existing skills and acquire new ones, making them more versatile and competitive.

FAQs & Course Administration Details:

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on Phone: +254 715 077 817 or Email: [email protected].
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Payment should be transferred to IRES account through bank on or before start of the course. Send proof of payment to [email protected].
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer. Email: [email protected] Phone: +254 715 077 817.

Who else has taken this course?

# Job Title Organisation Country
2 Project Development Officer Développement Transformationnel des Communautés Burundi
4 Project Development Officer Développement Transformationnel des Communautés Burundi
5 CEO DOVE Agrovet Somalia