Agro Entrepreneurship & Market Facilitation Course


For rural development and poverty alleviation, marketing of agricultural produce by smallholder farmers is key. Markets provide the means through which the rural poor participate in economic activities as producers, as employees and as consumers of goods and services.

Smallholder farmers’ production is not linked to the market. Linking smallholder farmers to existing and new income-generating agro-processing enterprises is necessary for rural development and poverty alleviation. This training programme aims at building the agro-enterprise capacity of rural development practitioners to enable them facilitate the market integration of the most vulnerable beneficiaries. The participants will be guided through participatory processes for identifying market opportunities and developing viable agro-enterprises that are sustainable and which are geared towards improving the incomes of rural farmers, processors, and traders.


5 days


This course is intended for various actors in the Agriculture Extension (Agricultural extension officers, senior agricultural officials and policy makers) working with communities, in governments, funding agencies, Research organizations and non-government organizations among others for Agriculture support activities and other Development programmes.


Register for the course

Face to Face Schedules By Location
Nairobi Schedules:
Code Date Duration Location Fees
AEM01 23 Oct 2023 - 27 Oct 2023 5 days Nairobi, Kenya KES 75,000 | USD 1,100 Register
AEM01 27 Nov 2023 - 1 Dec 2023 5 days Nairobi, Kenya KES 75,000 | USD 1,100 Register
AEM01 18 Dec 2023 - 22 Dec 2023 5 days Nairobi, Kenya KES 75,000 | USD 1,100 Register
Kigali Schedules:
Mombasa Schedules:
Nakuru Schedules:
Kisumu Schedules:
Naivasha Schedules:
Virtual Trainer Led Schedules
Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected] for a virtual schedule.

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected] for E-Learning course.


Upon completion of the course, participants will:

  • Help farmers engage with markets.
  • Apply skills in participatory methods for farmers in Market analysis and decision making.
  • Guide in market identification and selection of attractive enterprise options, based on information gathered from the market and market chain.
  • Build agro-enterprise skills within the community so that groups can continue to effectively engage with the marketplace in the future.
  • Able to identify what the spirit of entrepreneurship is, who has it, how to identify it and how to harness this spirit to promote sound business development.
  • Understand the tools for business planning.
  • Able to identify tools for working with a community.


  • Basic concepts in agro-entrepreneurship
  • Overview of the participatory agro-enterprise development approach
  • Developing an enterprise or intervention action plan
  • Project site selection and evaluation
  • The basics of marketing
  • Market chain analysis
  • Market opportunity identification
  • Market research
  • Collective marketing
  • Product screening and market opportunity identification
  • Tools for working with a community
  • Management and partner selection
  • Institutional preparation and planning
  • Evaluating progress and scaling up
  • Action planning for knowledge & skills application
  • Application of data analysis in marketing
  • Introduction GIS and RS for marketing
  • ICT role in agro-based marketing

Course Administration Details:


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate certified by the National Industrial Training Authority (NITA).


The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected].  

Mob: +254 715 077 817


This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817.

Mob: +254 792516105 or mail [email protected]


Payment should be transferred to IRES account through bank before the course start date.

Send proof of payment to [email protected].

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