Advocacy Planning, Monitoring and Evaluation Course

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We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.

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Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].

I Want To See More Dates...

Unfortunately, we do not have any dates scheduled at this time. Do you have a date in mind when you would like to take your training?

Request Custom Schedule

Contact Us on (+254) 715 077 817 / (+254) 792 516 000 or email us [email protected].


Building on an extensive experience in both monitoring and evaluating (M&E) and in advocacy, this IRES course will support participants with how to ensure M&E is integrated into both planning advocacy initiatives and feeding into organizational learning and accountability. The course will focus on a variety of practical ways to meet the challenges of advocacy M&E. The course content draws on real-life case studies from our work in supporting organizations to develop advocacy strategies and from carrying out evaluations of advocacy initiatives. It deals with the challenge of how to assess contribution to change. Finally, it provides a series of practical tools which can help participants to develop and improve the advocacy M&E systems, in accordance with their organization’s capacity and needs.


10 Days

Who should Attend

This course is intended for staff or consultants with some experience of working on advocacy with large and small civil society organizations, who face challenges in monitoring and evaluating advocacy.

Course Level:

Course Objectives

At the end of this IRES training course, you will learn:

  • Understand the elements of an advocacy M&E framework or system and the importance of deciding on the purpose of any system that is developed
  • Be able to plan advocacy in a way that integrates M&E including defining the change and how that change will happen, and developing realistic indicators and methods of data collection
  • Be able to select and use a range of tools for M&E that are most appropriate for the organisational type and the issue
  • Understand how to demonstrate and report results
  • Have explored their role as agents of change and considered ways of supporting staff and partners with M&E
  • Have developed their understanding of the challenges faced in M&E of advocacy and some of the solutions
  • Explore how to incorporate learning into monitoring and evaluation, reflecting on different learning practices and key learning questions needed to strengthen advocacy strategies

Course Outline

Module 1

  • Clarifying different definitions and uses of M&E terms
  • Components of good planning for advocacy M&E i.e. setting advocacy objectives and activities that clearly link into M&E indicators

Module 2

  •  Clarifying the logic of the campaign/advocacy approach and how this relates to outcomes
  • Ensuring that indicators cover outcomes and impact as well as activities

Module 3

  • Deciding on the purpose of your M&E system
  •  Examples of advocacy M&E systems and case studies including time to reflect on the course input and apply to a real life case study.

Module 4

  • Quantitative and qualitative data collection methods and tools
  •  Dealing with contribution and attribution
  • Balancing ‘upwards accountability’ to donors and senior management with commitment to improving advocacy impact and accountability to supporters and ‘beneficiaries’ of campaigns and advocacy strategies

Module 5

  •  Strategies and tools to help participants to act as ‘agents of change’ within their own organizations.
  •  Action planning on what needs to happen on return to work, to implement the learning from the workshop

Related Courses

Course Administration Details:


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).


The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:[email protected] / [email protected]

Mob: +254 715 077 817


This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817

Mob: +254 792516000+254 792516010 or mail [email protected] / [email protected]


Payment should be transferred to IRES account through bank on or before Course Start Date

Send proof of payment to [email protected] / [email protected]

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