Course Overview
The Advocacy and Lobbying Skills Training Course offered by IRES is designed to equip participants with the essential skills, strategies, and knowledge needed to effectively influence public policy, engage stakeholders, and advocate for causes and issues they are passionate about. The course provides a comprehensive understanding of the advocacy and lobbying landscape, including legal and ethical considerations, communication tactics, and the development of impactful campaigns. Participants will engage in practical exercises and real-life case studies to develop and refine their advocacy skills.
Course Duration
5 Days
Target Audience
This course is ideal for:
- Advocacy professionals
- Lobbyists
- Nonprofit leaders and staff
- Public relations professionals
- Policy analysts
- Government relations officers
- Community organizers
- Individuals interested in influencing public policy and social change
Organizational Impact
Organizations that enroll their staff in this training course will benefit from:
- Enhanced capacity to influence public policy and decision-making.
- More effective advocacy campaigns that align with organizational goals.
- Stronger relationships with key stakeholders, including policymakers and the public.
- Increased organizational visibility and credibility in advocacy spaces.
- Improved ability to navigate the complexities of lobbying regulations.
Personal Impact
Participants will gain:
- A deep understanding of advocacy and lobbying practices.
- Enhanced communication and persuasion skills.
- The ability to develop and lead successful advocacy campaigns.
- Increased confidence in engaging with policymakers and stakeholders.
-
Practical experience through real-life case studies and projects.
Course Level:
Course Objectives
By the end of this course, participants will be able to:
- Understand the fundamentals of advocacy and lobbying.
- Develop and implement effective advocacy strategies and campaigns.
- Navigate the legal and ethical considerations in lobbying.
- Communicate persuasively with stakeholders, including policymakers.
- Build coalitions and partnerships to support advocacy efforts.
- Evaluate the impact and effectiveness of advocacy initiatives.
Course Outline
Module 1: Introduction to Advocacy and Lobbying
Fundamentals of Advocacy and Lobbying
- Definition and differences between advocacy and lobbying
- The role of advocacy in influencing public policy
- Key players and stakeholders in advocacy
- Overview of the legislative process and how to influence it
- Case Study: Analyzing a successful advocacy campaign
Module 2: Developing Effective Advocacy Strategies
Strategy Development for Advocacy Campaigns
- Setting objectives and goals for advocacy efforts
- Identifying and mapping stakeholders
- Crafting key messages and framing the issue
- Developing a comprehensive advocacy plan
- Real-Life Project: Designing an advocacy strategy for a current issue
Module 3: Legal and Ethical Considerations in Lobbying
Understanding the Legal and Ethical Framework
- Overview of lobbying laws and regulations
- Ethical considerations in advocacy and lobbying
- Transparency and accountability in lobbying efforts
- Avoiding conflicts of interest and maintaining integrity
- Case Study: Examining a lobbying case with legal and ethical implications
Module 4: Communication and Persuasion Skills
Effective Communication in Advocacy
- Techniques for persuasive communication
- Engaging with policymakers and decision-makers
- Utilizing media and social media in advocacy
- Building and maintaining relationships with stakeholders
- Real-Life Project: Creating and delivering a persuasive advocacy pitch
Module 5: Building Coalitions and Measuring Impact
Coalition Building and Advocacy Impact Evaluation
- Importance of coalition building in advocacy
- Strategies for forming and managing coalitions
- Tools and methods for measuring advocacy impact
- Adjusting strategies based on evaluation outcomes
- Case Study: Evaluating the impact of an advocacy campaign and refining the strategy
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
Register NowCustomized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
Do you need more information on our courses? Talk to us.
